More Benefits of Listening to Google

A few weeks ago I mentioned that I use the data from this Landing Page report to determine placement for my AdSense ads.
If you missed that post be sure to check out AdSense for Feeds Dies, AdSense for Search Rocks!
Once I started “listening” I developed this super simple strategy to determine which posts to place AdSense units on (because they get the most targeted Google traffic) and as a result, my AdSense earnings began to increase significantly.
I’m sure you’ll find other uses for this new found information. Try sorting the “Landing Pages” report by the “Clicks” column (instead of sorting by impressions as shown above) and you’ll have a much clearer picture of the content on your site that is most popular with your Google traffic. Use data from the Search Engine Optimization reports of Google Analytics in the following ways:

• Write guest posts that will compliment those top landing pages on your blog
• Increase affiliate sales by inserting the appropriate ad banners or links
• Develop information products that you can use to build your email list
• Repurpose the most popular content as videos, audio podcasts or SlideShare presentations

Daniel Waisberg’s book on Google Analytics Integration

Integrating Webmaster tools data inside Google Analytics is just one simple step you can take toward reaching the goals you set for your site.
Daniel Waisberg from Online Behavior has worked as a Google Analytics Certified Partner for over 4 years. In he latest book, he explores more options for integration of Google tools into Analytics. The book is titled Google Analytics Integrations – Centralizing Digital Marketing and it is available on Amazon. In the book he shares insights and instructions for connectings AdWords, AdSense, YouTube and even FeedBurner to Google Analytics.

I added the red numbers and arrows to help illustrate my point:
Using this report from GWT, I need to add up all the #1′s, #2′s, #3′s, etc. to figure out which post is getting the most attention. After doing some homework I’d see that #3 has the highest number of queries and impressions in Google search. The problem with this method is that we’re only looking at a small snapshot of the page, therefore a lot more “homework” is necessary on my part in order to determine which post is actually driving the most of the traffic from Google search.
Now let’s look at the break down of the “Landing Pages” found in the Search Engine Optimization Report of Google Analytics.

It’s so obvious now that I didn’t even need to draw any arrows this time! It’s crystal clear that the page on my blog with the highest number of impressions in Google search is the one at the top of the list: How To Get Your First 2,000 Twitter Followers (many thanks to a guest post from my pal Amrik Virdi from Monetize Blogging).

Two Google Tools for the Price of One

Two Google Tools for the Price of One

What do I mean by “two tools for the price of one”? Well since they are both free Google resources, you know I’m not talking about the actual cost. I’m referring to the amount of time you’re going to save by checking your progress in one place rather than two. Isn’t that nice of me? You’re quite welcome.
In this video you’ll see how easy it is to Connect Google Webmaster Tools to Google Analytics


I know what some of you are thinking:
“What’s the real benefit of having data from these two tools in one place. How does this help me?
The short answer is this:
It will be much easier for you to listen to what Google is telling you about all of the FREE traffic it’s sending your way!


Next, I’ll give you a more detailed answer starting with a screenshot from my “Search Queries” report in Webmaster Tools.

I added the red numbers and arrows to help illustrate my point:

Google is Trying to Tell You Something, Are You Listening?

Never Save Your Best Go All Out

One mistake that poverty conscious bloggers make? Holding back, saving their best posts for their own blog. What makes more sense: writing your best post for your 100 readers or writing your best post for 15,000 readers of the blog you are guest posting on?
Trick question, as the answer is BOTH!


Always do your best and never make the foolish mistake of holding back and putting out substandard work when you submit a guest post. You have one chance to make a firm impression on the minds of the blog’s readers. Do not squander this chance, always do your best each time you sit down to write a post, guest or not.
It is a strange tendency indeed to hold back any time you write a post. This mindset is indicative of someone who is accustomed to failure, and of course, until you change this mindset you will have a tough time generating lead driving guest posts, because when you hold back, success will be held back from you.

3 Tips to Write List Building Guest Posts

The Long and Short of Copywriting

They’re some of the most often-asked questions about copywriting.
Long or short copy, which works best? What about headlines?
The correct answer usually drives people crazy, which is…
Whatever works.
Before you start throwing things at me, I’ll elaborate.

Headlines: 8 Words or Less, Except …

The traditional wisdom about headlines is that they should be short. There are plenty of exceptions to this rule (including a big one we’ll discuss below). However, reviewing The 100 Greatest Advertisements by Julian Lewis Watkins shows that 95% of the most effective headlines from the early years of magazine copywriting were less than eight words.
But magazine copywriters had to worry about brevity due to space concerns. Studies done from the direct mail industry show that about 50% to 60% of the most effective headlines are eight words or less, leaving ample indication that longer headlines work, too.
Now, here’s an exception that applies online. Perhaps you’ve seen web sales letters or landing pages that have a headline that looks like a short paragraph. These long headlines can’t possibly be working, right?
Well, according to the eye-tracking study released by user-interface expert Jakob Nielsen, webpage visitors read in a “F” pattern, scrolling intently across the top of the page where the headline should be, then making their way back again across the first subhead, then down the left hand side of the page to see if anything else is of interest.
This study verifies the 80/20 rules of headlines. But it